Hurricane Katrina Essay Example for Free

Hurricane Katrina Essay Mike Mulally 10-11-19 In 2005 Hurricane Katrina swept through the city of New Orleans and destroyed the lives of thousands. Katrina was one of the largest hurricanes and natural disasters in the history of the United States (Wikipedia, 2009). While most of the casualties’ occurred during the actual storm, still a many took place days after, and were do to the fact that the local, state, and national government were slow to respond. This slow response was due to the nature of federalism. I believe Americans got a glimpse at how federalism and bureaucracy have flaws. These imperfections will be discussed in the pages below. The PBS documentary â€Å"The Storm,† depicts the destruction Hurricane Katrina caused, as well as what went wrong with the evacuation and rescue of New Orleans residents. Local, state, and national government officials were interviewed, such as New Orleans Mayor Ray Nagin, New Orleans governor Kathleen Blanco, and FEMA Director Michael Brown. Each official gave his or her version of why events happened the way they did. Some of the their accounts contradicted each other. I believe everyone was just looking out for him or herself, trying to save face. This seems to be a common problem in American politics. I will next explore how federalisms can be a inconvenience in a situation such as a natural disaster. Federalism by definition â€Å"is a system in which governmental powers are divided between a central government and smaller units, like states†(Greenberg Page, 2009, Ch. 3). The officials at all levels of the government were somehow confused during Katrina on who exactly was in charge. Was it New Orleans Mayor Ray Nagin, FEMA Director Michael Brown, was it President Bush? † (Marcela, 2005). There was also a lack of communication between the different levels of government, which, as was talked about in class, is an obvious downside or barrier to federalism (Oxendine, 2009). In a situation like a natural disaster, communication is key. If one cannot communicate with another, how is anything supposed to be accomplished? Having several le vels of government involved just makes everything in a disaster situation more complicated. I believe the U. S. needs a more centralized form of a disaster agency. If a natural disaster is to happen there ought to be one plan of action carried out by one agency. Having this central organization would have alleviated much of the confusion and frustration that we witnessed with Katrina. According to Director Brown, after Hurricane Katrina, New Orleans’ local government did not communicate very well with FEMA officials. Brown says he was never told what sorts of manpower or supplies were needed (Marcela 2009). However Louisiana National Guard Adjutant General Bennett Landreneau stated in his interview that he specifically sent requests to FEMA for what help was required. A few days after he was interviewed he sent in the documentation that proves he did indeed ask specific needs from FEMA (Marcela 2009). FEMA Director Brown lied on television. So often politicians lie about issues, why can’t they ever own up to their mistakes and just tell the truth. I believe the American public deserves to know the truth on issues, especially when dealing with something like Hurricane Katrina. In a natural disaster it is at first the state that has control. If the state becomes overwhelmed and can no longer control the situation, the state then needs to clearly articulate what services they are in need of, and that is when FEMA will then intervene. Several days after the storm, Director Brown apparently believed the state of Louisiana had the situation under control (Marcela, 2005). While the Mayor and Governor thought FEMA was going to step in and help. There was a period of time where nobody knew who was in command. Consequently there was a period of time where the many of the people of New Orleans had no food, water or shelter, and that is when many lives were lost. It bewilders one to think that this sort of miscommunication and misunderstanding could happen to a country like the United States. One would assume that our country would have one of the best disaster protocols in the world, considering our global supremacy. I will now touch on another part of U. S. government that I consider to have flaws, and that is bureaucracy. A bureaucracy as defined by Greenberg Page (2009) is â€Å" A large, complex organization characterized by a hierarchical set of offices, each with a specific task, controlled through a clear chain of command, and where appointment and advancement of personnel is based on merit† (Ch. 13). Individuals are appointed not elected and therein lies a problem. Anyone that the president chooses can be in a position of power. Many believe Michael Brown was absolutely not qualified for the position of FEMA Director (Greenberg Page, 2009, Ch. 13). After all he had no formal training in disaster relief or anything of that sort in his resume. Positions like FEMA director should have to have some sort of qualifications. One cannot just be put into that situation like Director Brown was. I believe that positions such as director should be an elected one. When someone who is not qualified is put in charge of one of biggest natural disasters in U. S. history, nothing good can come from it. And indeed that is exactly what happened, total chaos and confusion took place due to Director Michael Brown’s incompetence. After the attacks of 9/11 President Bush reorganized FEMA into a Bureaucracy. FEMA was downgraded and became a sub department of homeland security. Many believe this reorganization really hurt FEMA. Personnel, IT systems and other resources were dramatically reduced due to President Bush’s budget cutting agenda. The President also cut project impact, a program started by FEMA to help communities become disaster resistant, due to tax cuts (Marcella 2009). In addition 80 million dollars was taken from FEMA and distributed to other sectors in homeland security. This is just another problem of FEMA becoming a part of the U. S. bureaucracy. How would anyone expect an organization to do their job when they have had significant funds and resources cut? Clearly part of FEMA’s inadequacies can be linked to President Bush’s choice to make tax cuts and cut parts of their program. Again, the reorganization of FEMA was really detrimental. Hopefully in the future leaders will make more conscientious choices about which agencies should be cut back. Most would believe a disaster relief program such as FEMA should have some of the most funding and personnel available. Apparently former President Bush thought otherwise. Although President Bush does deserves a little bit of a break considering â€Å"the sheer size and complexity of the executive branch. There is so much going on, in so many agencies, involving the activity of tens of thousands of people, that simply keeping abreast of it all is no easy task† (Greenberg Page, 2009, Ch. 13). He is in charge of so much in the U. S. there is no way he could keep an eye on everything. So while the President may have indirectly affected FEMA by inducing budget cuts, he cannot be held directly responsible for the government’s lack of involvement in Katrina at the national level. The president relies on his appointees to do their jobs, which Director Brown did not fulfill. However, President Bush choose Michael Brown, so maybe Bush is in fact responsible for FEMA’s inadequacies. Obviously having a large federal bureaucracy is an inconvenience to say the least. I believe Hurricane Katrina has taught our country a few lessons. First of all that while having a federal bureaucracy has its pluses, it also brings with it it’s many flaws, and the main one being communication. Our government should be striving for interoperability. The ability for several groups at all levels of the government to communicate what resources are needed during a natural disaster will prove to be the single most important tool during a relief operation. I hope that in the future, Presidents will choose more wisely when filling high-level positions such as FEMA Director, and not just appoint those who helped with their campaign. I also hope more cities around the country have better evacuation plans than those of New Orleans. I hope National Guard buildings are better equipped with resources and manpower in the future, especially along costal areas that are known to have hurricanes.

lesson plan for race class :: essays research papers

1. Course Description: Study of historical and contemporary race relations. We will Study how racism was created and how it is still present in society today. Examine how modern racism is in a way masked through language and actions. Course Objectives: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Show how racism effects the community as a whole not just certain groups. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Study past problems and show what affects it still has on today’s society. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Identify the different forms of prejudice. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Show how people unconsciously through language seem to justify racism 5.  Ã‚  Ã‚  Ã‚  Ã‚  Identify how racism began and possible solutions. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Recognize the problem with categorizing by race. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Explore explanations for discrimination and inequality Course format: The class will meet once a week for 2 hours. The class will consist of lecture, discussion, group work, movies, and a fieldtrip. Course Outline: Week 1: Introduction to the course. Discuss expectations and fears of the course. Prejudice vs. Discrimination. Talk about how prejudice is learned and perpetuated. Week 2: How is race defined? Is race determined socially or biologically, or both? Talk about good and bad things associated with black and white. Week 3: Show â€Å"Racism 101†. Discuss how people change slower than institutions. Has the concept of â€Å"race† changed over time? Week 4: Talk about language, present clips from TV shows or movies that show how people can unconsciously justify racism through language. Week 5: Talk about prejudices against multiracial people. How do they fit in? What problems do they face? Week 6: Show â€Å" The Autobiography of Malcolm X.† Week 7: Finish watching â€Å"The Autobiography of Malcolm X† and discuss different opinions of his work and what he did to fight racism and discrimination. Agree or disagree with him? Week 8: Show â€Å"Cry Freedom† start to discuss how Steve Biko was different from Malcolm and compare and contrast their fights against oppression. Discuss how it effected the whole country. Week 9: Finish â€Å"Cry Freedom† discuss the hardships that Donald Woods and his family had to go through just to try and educate people about what was going on in South Africa. Week 10: Take fieldtrip to the Underground Railroad Museum, write a reflection paper. How have things changed and what things still remain today? Week 10: Discuss racism in the past. Jim Crow Laws, Different Rulings in the Supreme Court that led to the end of segregation. The â€Å"Little Rock Nine† Week 11: Show â€Å"4 Little Girls† – video about a racially motivated bombing of a black Baptist church in 1963 that takes the lives of four young girls.

Truman Show Media Essay

Trumann life is built and controlled, and revolved around media without his knowledge. Trumann â€Å"perfect world† Is a direct metaphor for our lives. Our lives are warped by the media's ideals similarly how the protagonist unknowingly lives in a life that is being controlled. In both circumstances, the media's main objective seems to be evident; a subtle way to convey a message. The media depicted in the motion picture has a significantly high Influential role to our modern day society, which Is unavoidable.This is strongly portrayed throughout, â€Å"the Truman show† solely based on three points which are commercialism, manipulation, and emotions created when engaged into media. Manipulation is a recurring theme in â€Å"the Truman show' as the media creates unrealistic societal expectations for the viewers. These expectations are created to achieve the ideal life that is demonstrated in Trumann life, as each situation he encounters Is Immaculately set up. Shaven Is a prime example of how the film shows the audience what a perfect world Is pertaining to.In the utopian world, everybody is content with his or her lives, but realistically it's embellished. The society is manipulated in thinking to believe a flawless world exists and the way people live In media Is the way humanity should live as well. The film displays Trauma's life In a nutshell, having an adequate Job and having a significant other, which are things, any typical male would request for. â€Å"The Truman Show† implemented an imaginary world to capture the viewer's attention and to give of a positive vibe, further Influencing the viewers that media can help us attain the Ideal world _In the scene, where Truman tells the teacher his dream occupation is to be an explorer, she blatantly lies to him down by telling him the whole world Is already been discovered and explored. Truman now believes he can never become an explorer, destroying all his ambitions and aspirations. The t eacher manipulated Truman so he thinks that he can't be what he wants so he doesn't disrupt what the media wants. This is similar to how civilization Is manipulated as younger kids to believe that we can't pursue what we truly desire such as being a female astronaut because it's not supported by society.Modern day society is heavily manipulated and influenced by external factors such as media and the powers of authority. Truman is not the only victim exposed to media, we all are as well. Ideals of our society are established by the messages of the media In turn to shape our expectations and attitude towards life Itself. The media often demonstrates how it plays an impact with our emotions whether it is an advertisement or television show. These emotions can either have a positive or a negative repercussion to our mood. Media Is so powerful; Its capable to take over an individual's composure.A prominent example would be when the bathtub man goes to the extent by incorporating a telev ision in his bathroom so he can watch Truman would do such a peculiar thing for the purpose of watching a reality show. The bathtub striver to emulate Truman, fixating to every move he made, felt like he was Truman or wanted to be like him. At the same time as Truman was sleeping, he was too. During the thunderstorm, where Truman was desperately holding onto his life, the bathtub man pretended he was in enduring the thunderstorm and held on to the shower curtains as followed.The media is able to toy with our emotions, which is apparent when Sylvia, Trauma's first legitimate love knelt down in front of the television in desperation when watching â€Å"The Truman Show. † This signifies that Sylvia had built up emotions and felt an intimate connection with the character. She was frantically hoping Truman realizes he is living in a constructed staged world. Sylvia felt infuriated and appalled that Christofis has the power to control one's life, physically and mentally. Due to Chr istofis repugnant actions, Sylvia took initiative to notify the director of how unacceptable it is to confine a human in sense of morality.By the behavior and emotions people generated by media indicates that media can easily influence peoples mental state. Since, Trauma's life is broadcasted 2417 to an extensive audience, it's only right to include commercialism, for profitable purposes. The labels and brands are explicitly shown as well advertised all through the movie whether it is Maroon holding his beer a or posters saying â€Å"Free Range Kaiser Chicken. † By endorsing the products, it promotes and emphasizes positive connections with the brand.Product placement is an advantageous tool to sell merchandise and is shown during the entire movie. One moment that highlighted this point is when Merely excessively describes how marvelous the cocoa is. Her method to endorse the cocoa wasn't genuine however, when someone is constantly bombarding you with information of how great this product is, people will start to believe it's true. Merely also talks about how fancy and functional this kitchen utensil is, because it's peeler, dicer, and grater integrated into a single appliance.Product placement can either be subtle or exaggerated nevertheless it's objective is to leave the audience a long lasting impression, thus unconsciously leading them to purchase the product. Media is critical factor of how society is influenced because how media is perceived whether it'd be deception, endorsements, or feelings developed when looking at media. The â€Å"Truman Show' is a fictional film created to educate the audience that everything on the media isn't authentic or accurate. We should value our own beliefs and not the interpretation the media is portraying.

Universal School Based Violence Prevention Programs

Universal school-based violence prevention programs represent an important means of reducing violent and aggressive behavior as found by Hahn et al (2007) in their study about the United States. The findings by Durlak et al (2011) from a meta-analysis of school-based, universal social and emotional learning (SEL) programs involving pupils from kindergarten through high school, have also added to the growing empirical evidence regarding the positive impact of SEL programs on improved social and emotional skills, attitudes, and behavior. In addition, macro-strategies through appropriate legislations (like those protecting against discriminatory practices and safeguarding basic human rights), policy formulation, and resource allocation mechanism can address major socioeconomic and environmental determinants of mental health (WHO 2005). Macro-Strategies deal with policies of improving nutrition, housing, access to education, strengthening of community networks, and taking policy actions against additive substances (WHO 2005). 4. Interventions in promoting healthy development environment for children There is a general consensus that a life course approach to preventing mental disorders is the most effective policy that recognizes that there are key developmental stages and transition points, healthy start in the early years is of foundational importance. The following sub-sections deal with evidence-based early childhood programs widely practiced in countries. 4.1Show MoreRelatedChild Co Workers : An Overview1259 Words   |  6 Pagescrowd, peer pressure, and bad role models. There are programs that help youth changes the way they think and help them make the right choices. These programs are also designed to help with the rate of juvenile activity. The types of services and programs that are to the youth and families help with the changes being made. The two different programs that will be discussed are: Diversion Programs: An Overview in Baltimore, MD The diversion program involves individuals, parents, and family counselingRead MoreCritique of School Based Programs654 Words   |  3 PagesIntroduction Life Skills Training (LST) is a school based intervention; the goal of the program is to prevent alcohol, tobacco, and marijuana use along with violence. This is done by targeting major social and psychological factors that increase the start of substance abuse and additional risky behaviors. Substance abuse problems are multifaceted; LST addresses multiple risk and protective factors. Core Components The core components of the program teach 1) personal self-management skills; thatRead MoreThe Importance Of A Justice System Intervention Essay1418 Words   |  6 Pages Data collected at the national level provide reports that show 1 in 5 women being victims of severe physical violence in their lifetime (NISVS, 2010).We must ask ourselves if enough is being done to prevent this. From a historical point, there has almost always been a distinction from men on woman violence. Based on the disparity of cases reported, male inflicted violence on females is much higher and prevalent. When the perpetrators of DV, and IPV are predominately males, we can no longer dismissedRead MoreThe Effects Of Domestic Violence On Children Essay1547 Words   |  7 PagesIntro Domestic violence can often go unnoticed, unreported and undeterred before it’s too late. What most people don’t know is that is also the single largest cause of violence in United States (Sherman, Schmidt, Rogan,1992). Unfortunately, public outcry has only come in the aftermath of high profile cases being magnified through the media. Despite this post-measured reality, a general response to domestic violence (DV) and intimate partner violence (IPV) by the majority of the public is in lineRead MoreDomestic Violence And A Social Health Problem Essay1556 Words   |  7 PagesDomestic violence happens in every socio-economic level and to people from all walks of life. It is also the single largest cause of violence in United States (Sherman, Schmidt, Rogan,1992). Despite this alarming reality, a general response to domestic violence (DV) and intimate partner violence (IPV) by the public is in line with what is consider unacceptable and with what the law considers legally wrong. It should come as no surprise that the Center for Diseases Control and Prevention currentlyRead MorePromoting A Culture Of Prevention Aim At Educating Youth Essay1241 Words   |  5 PagesAngeles Unified School District (LAUSD), currently enrolls more than 640,000 students throughout the county (Dauter, Fuller, 2016). Promoting a culture of prevention aim at educating youth, should incorporate policy advocacy interventions that can be embedded and take root within one of the largest school districts in the country. It would be within a social worker’s scope of practice to adopt an integrated, ecological framework for understanding the origins of gender-based violence (Heise, Lori1998)Read MoreDrug Abuse and Prevention1510 Words   |  7 PagesOur society’s idea of prevention is to limit the availability of drugs (Hart Ksir, 2011, p. 400), but this is not essentially the best way. Addiction affects everyone. According to the National Institute on Drug Abuse ( NIDA), substance abuse cost our nation â€Å"more than $484 billion dollars (The National Institute on Drug Abuse ).† So although you might not be directly impacted by drug abuse, as a whole your tax dollars are spent on fighting the war on drugs. Currently there are several differentRead MoreThe Mission Of The Sdwcc Task Force Essay1426 Words   |  6 PagesForce, in partnership with key stakeholders, is to eradicate crime and violence caused by the West Coast Crips gang by creating a renewed community confidence and enhanced quality of life through a three pronged prevention, intervention, and suppression strategy. We will educate community members on the negative impacts of gang participation and attractive alternatives for families, and in particular the youth, in a robust prevention effort. We will utilize law enforcement and other emerging resourcesRead MoreThe Effects Of Workplace Violence On The Workplace1501 Words   |  7 Pagesthe rate of workplace violence in pr ivate-sector hospitals by 110% (2016). Workplace violence, which consists of physical and psychological abuse during work or on duty, has been an increasing problem in the healthcare industry. Workplace violence occurs in all types of healthcare settings such as hospitals and nursing homes and includes violence from patients, visitors, invaders, and coworkers. Although many states, including California, have laws preventing workplace violence, there is no federalRead MoreYouth Gang Membership : A Serious Problem Affecting Many Youths Essay1272 Words   |  6 Pagesgang members join around 12 and 13 years old, peaking at 14 years of age (Tara Young, 2014). This review will detail the main reasons youths enter gangs, outreach programs that are making a difference and those that are coming up short, and what the prison system is doing to encourage recidivism. What is a gang? There is no universal definition, in fact there are different federal and state definitions. There are few factors that every definition agrees on. It is a group of three or more people

Confucius The Principle Of The Moral - 992 Words

During this semester, I learn lots of different ideas from different philosophers. I can get more knowledge and inspiration from the philosopher and I can think the question clearly in ways. However, the Confucius brings me a big influence and it is a very interesting because there are lots of ideas and concepts in a book called The Analects. In this paper, I will examine Confucius. Confucius is one of the most famous philosophers in China and he is a venerable teacher in the ancient China. The main concept of Confucius’ â€Å"Ren†. In Chinese, â€Å"Ren† means humanity and it is the principle of the moral. For people, humanity is a quality of human being. In another word, humanity is a part of a person s character and it represents the real nature of Also, â€Å"Ren† gives me some inspiration to help me to think about which kind of person I want to be. Learning in different ways, doing the right things in the appropriate position, treatment among people a nd the human’s nature are four things that I can learn from Confucius. One thing that I can learn from The Analects is a way of learning. Learning is an important process to help people to become mature because people’s brain can store more knowledge and people can apply their knowledge in the special circumstance. In chapter seven of The Analects, the Master said that one can become my teacher when I walk with two people. I will select their good qualities and follow them, and avoid their bad qualities. (7-22) This quote describes thatShow MoreRelatedThe Life and Work of Confucius Philosophy Essay Confucius1052 Words   |  5 PagesThe Life And Work Of Confucius Philosophy Essay Confucius (551 – 479 BCE), was a thinker, political figure, educator and founder of the Ru School of Chinese thought. Confucius was born at Shang-ping, in the country of Lu. His given name was Kong, but his disciples called him Kong-fu-tse, (i.e. Kong the Master, or Teacher.) His father passed away when he was only three years old. Confucius mother Yan-she raised him. During his younger years Confucius showed a love of learning, and an expression ofRead More Confucius and Confucianism Essay788 Words   |  4 Pagesthe most famous people in ancient China was a wise philosopher named Confucius (circa 551-479 BC). He was a great Chinese philosopher, educator, and political figure. His teachings and proverbs are in the Analects, which is the base of many Chinese theories. He was born in the village of Zou, and the state of Lu. His father died three years after Confucius birth leaving the family in destitution, but Confucius did have a decent education. He was married at the age of 19 and had Read MoreConfucianism735 Words   |  3 Pagesof first principles of social organization and behavior, so there are no larger otherworldly implications to the Confucian plan for humanity. For Confucius, life consists of ethical principles: the central problem with humanity is anything which exacerbates human tendencies towards social disharmony. The Confucian system is one in which social order is paramount: Douglas Soccio defines Confucius not as a religious figure or philosopher per se, but as the social sage (Soccio 33). Confucius offersRead MoreConfucianism Is An Eastern Asia Religion / Philosophy1071 Words   |  5 Pagesâ€Å"The School of the Scholars† developed from the teachings of Confucius. It is more a system of ethics and social behavior. People who follow the teachings of Confucius also observe traditional Chinese religion, which is a combination of Confuc ianism, Taoism, and Buddhism alongside local practices and beliefs. Confucianism has greatly influenced the history of Chinese civilizations, cultures, and territories up to the 21st century. Confucius, the founder of Confucianism, was born in 551 BCE in whatRead MoreEssay on Confucianism1052 Words   |  5 Pagesbased his on the concept of righteousness. To the Confucianist, heaven does not directly exert its will but leaves the moral law to operate by itself. To Mo Tzu, however, the will of heaven determines all. Mo Tzu strongly condemns ceremonies, music, elaborate funerals, and the belief in fate (Ming, destiny), all of which were promoted by Confucius and his followers. For Confucius, moral life is desirable for its own sake, whereas for Mo Tzu it desirables because of the Benefits it brings. (PP. 221 SB)Read MoreConfucianism And The Chinese Culture Essay1606 Words   |  7 Pagesfor much of China’s history. Though the founder of Confucianism has no official title or record, the inspiration of these teachings, Confucius, was the guiding factor for change in China set forth by his understanding of environment and needs of his country’s future. Due to the acceptance and immersion of Confucianism with in the Chinese culture, much of Confucius’ teachings has found themselves religiously embedded in its entirety, not only within day-to-day life, but with the political and holisticRead MoreConfucian Values in Relation to Filipino Values1287 Words   |  6 PagesRelation of Confucian Values with Filipino Values Moral, values and ethics define who we are and what we believe. Culture, religion, and many other things affect our beliefs. One uses various types of ethics when surrounded by different groups. Knowing between right and wrong is a good foundation to practice goo ethics and morals. These things make morals, ethics and values important in society. many factors can contribute to what we think is morally right or wrong. Religion, for example, mayRead MoreMoral Human Spiritual Values in Children1451 Words   |  6 PagesMoral human spiritual values in Children Moral Versus Spiritual Values Scientific Achievements : As you know, in science we have made many extraordinary and incredible achievements.   We have split the atom, and now we are trying to solve the microstructure of matter.   In space, we have landed on the moon, and we have made space probes as far as the distant planet of our solar system.   Through communication, we can watch the globe on the TV screen, and the television brings to us instantRead MoreConfucianism: Morality and Confucius1356 Words   |  6 Pagesprescription? Do you think it’s a good one? If you agree, explain why? After studying the Confucius theory of human nature, my outlook and view on many things have either been changed or at least question. I am left to wonder how being born into this belief system may impact an individual views of themselves, and the world around them. Overall Confucianism is a very practical belief system. Confucius seemed very optimistic about humans, in that the species could be improved if they trusted hisRead MoreConfucius Paper663 Words   |  3 PagesAccording to tradition, Confucius was born in the state of Lu (present-day Shandong Province) of the noble Kung clan. His original name was Kung Chiu. His father, commander of a district in Lu, died three years after Confucius was born, leaving the family in poverty, but Confucius nevertheless received a fine education. He was married at the age of 19 and had one son and two daughters. During the four years immediately after his marriage, poverty compelled him to become a sevant for the chief

Personal Experience In My Life - 1399 Words

My time working at a children’s psychiatric hospital helped me realize my strength and taught me more compassion than the rest of my life combined. Many times I had questioned if I was cut out for this work and if I was doing any good trying to help these children. I had to learn to walk on the fine line between growing thick skin and showing love and acceptance to kids who are seemingly unlovable. My experiences have continued to shape who I am had help give me perspective for when I find myself in difficult situations. I was just starting my senior year of college for my first degree. After several years of scrounging for hours between nannying, caregiving, and at an insurance agency, my nurse roommate suggested applying at her work, a†¦show more content†¦My teenage years, I was getting in trouble for back talking and going over my texting limits. Whereas these clients I came in contact with came from extremely broken homes, were dealing with substance abuse, and had more mental disabilities than I knew existed. Even more heartbreaking was the fact that they were between the ages of 5 and 18. As intimidating my week of orientation was and noticing all the areas I could not even begin to relate with my clients, I also had the reality that there was a reason I was led to this job and was hired on. I remember having the thought â€Å"By me smiling or not yelling when they mess up, I might be one of the only adult in their lives that shows them love.† This single thought kept me going and reminded me of why I continued to come to work each day. Based on lifestyles and experiences alone, I was not qualified and I would not make it more than a week. However, I was determined to not leave as fast as I came. My time at this hospital I learned that humor truly is great medicine. I made it my goal to find humor after each difficult shift. From one moment to the next, I might be breaking up fights between clients, holding a client in a safety hold to keep them from self-harming themselves, sitting outside of a seclusion room while an eight-year-old yells the most profane and derogatory terms at me, or simply listening to a girl tell me the horrors sheShow MoreRelatedMy Personal Experience In Personal Life774 Words   |  4 PagesMy mother perpetually advises me by stating â€Å"à ¦ ¸Ã  ¦ °Ã  § Ã  ¦ ¬Ã  ¦ ¦Ã  ¦ ¾ à ¦â€ Ã  ¦ ªÃ  ¦ ¨Ã  ¦ ¾Ã  ¦ ° à ¦ ¸Ã  §â€¡Ã  ¦ °Ã  ¦ ¾ à ¦â€¢Ã  ¦ °Ã  ¦ ¾,† which translates from Bengali to English as â€Å"always do your best.† Taking heed of my mother’s advice has led me to always try to be the best possible version of myself, in school and outside of it. Knowing myself, junior year was going to be arduous as is; I would be studying profusely for my SATs and ACTs, going nights with minimal sleep as I would be taking nine total classes, eight of which were Advanced Placement classes, andRead MoreMy Personal Experience : My Experience In My Life1003 Words   |  5 Pagesdifficult to write about my life—not because I do not know what to say, but because I am often fearful of sharing my experiences and having them impact how people view me. My identity and upbringing are not necessarily unique, but I have been in situations that society tends to be uncomfortable with. Repeated sexual assaults, psychological abuse, neglect, and financial hardships are factors in my life that I tried to forget when I started college. Now that I am at the end of my undergraduate educationRead MorePersonal Experience In My Life1002 Words   |  5 PagesA personal experience I have encountered would be growing up without my birth parents. At the age of 6 my mother put me up for adoption. My father was no we’re to be in sight, I never meet him in my entire life. Growing up in the foster system has a lot of pros and cons for example, I was separated from my brothers and sisters for a very long time, also there would be days that I would go to two or three different homes in a single day. Bouncing around from family to family is not the way a kid shouldRead MorePersonal Experience In My Life1344 Words   |  6 PagesI worked hard at my studies, homework and research and I put my education above everything else. If I was going to pass this tough course with good grades, or pass it at all, my studies had come first, above everyone and everything else which wasn t going to be easy, but it had to be done. I took my computer, notes and books on every vacation, starting off every day and ending every night working diligently on my dissertation. I got frustrated and discouraged at times, but with all the supportRead MoreMy Personal Experience : My Experience In My Life1132 Words   |  5 Pagesget together and notice they have differing opinions, it can lead to arguments. That’s what happened in my case. Recently, I experienced my first big fight with my parents over how many college classes I should be able to take. Ever since I was little, I have always tried to do my very best in classes and really push myself. I have also always been a perfectionist and been very on top of my work. I have always wanted to get things done as soon as possible and get ahead anytime I can, whether thatRead MoreMy Personal Experience : My Experience In My Life1097 Words   |  5 Pagesbirthed in Syria and a mother from the coast of Long Beach, California, my childhood was, to say the least, interesting. 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Strategic Managements

Question: Writea strategic change management report of Nestle Company. Answer: 1.0 Introductions 1.1 Authorization and Purpose The purpose of this assignment is to develop a strategic change management report of Nestle Company. The report will apply relevant theoretical theories to explain different strategies taken by Nestle to grow as a world class organization worldwide. It will describe in detail the various components of strategic management such as industry analysis by PEST and Porters five force tool, cultural and leadership influences, a strategic process taken by the organization to develop its product and services, the organization structure and how they manage change. It will also highlight the strategic innovation initiative, corporate level strategy, and business level strategy. Therefore, the assignment will be a summary about Nestl's external and internal business environment. It will be useful study for new entrants venturing into food and business industry and starting their own line of products. 1.2 Limitation Though the focus of this assignment is mostly on Nestle company, some information will be given for general organizations too where there are similar ways of strategic management. 1.3 Scope This detailed report has immense scope for management student and those with an interest in marketing to understand the dynamic of work in a top organization like Nestle. It will help them get an understanding about how companies put efforts to gain a competitive advantage in the market despite the presence of innumerous competitors. 2.0 Organization name and background 2.1 History The foundation of Nestle was laid in 1905 by the merger of Anglo-Swiss Milk Company, and it was established in 1866 by George Page and Charles Page. The company has grown extensively since First and Second World War by expanding its offerings from condensed milk to infant formula products. Nestle is listed in Six Swiss Exchange, and it is a part of Swiss Market Index (Cardello and Wolfson 2014). 2.2 Size Nestle is one of the largest Swiss transnational food and beverage company in the world according to revenues earned. It has a large variety of products ranging from baby food, breakfast items, cereals, confectionery, dairy products, frozen food and many other snacks. Many famous brands of Nestle like Kit Kat, Maggi, Nespresso, Nescafe and many others has annual sales of more than one billion. According to most admired company list of Fortune 500 in 2015, Nestle Company was now ranked in 38the position. Nestle company has more than 450 factories operating in about 200 countries worldwide, and it has given employment to more than 4 lakh people. It is also the principal shareholder of the leading cosmetic brand, L'Oreal (Anderson 2014). 2.3 Location It is headquartered in Vevey, Vaud, Switzerland. It is the leading nutrition, health and wellness Company. They are now celebrating 150 years of Good Food, Good life. The Company has established its branch in principal countries of the world. 3.0 Industry context 3.1 Pest analysis Pest analysis is strategic management tool used by a company to identify threat and opportunities in business. It is an external analysis of company when doing marketing research giving detail about political, economic, social and technological factors about Company (Modi 2013). The following are the analysis of Nestle Company: Political- Nestle has made necessary changes to enhance their product and through their range of food products their focus is to create a healthier population. Nestle Company supports Government's effort to promote healthier diet and lifestyles for people globally. Through the introduction of healthier food option, they want to remove disease like obesity, diabetes, etc (Petrukevi ius and Granskas 2014). Economic- Nestle has excelled economically as it has developed its own brand reputation and it is renowned as fast moving sector in the world. It is the major job provider and has given employment opportunity to many people. They are also economic earning source for the local outlet. Thus, they have promoted economic and social responsibility of the community. They have provided the economy with a supply of quality of food product and sustained the growth of the economy. They have also brought improvement in agricultural production and economic status of farmers (Manzaneque Corona 2014). Social: Nestle has tried to decrease carbon emission from their products and minimized water withdrawal in the last decade. Their main aim is to improve a quality of consumers lives by offering healthier food and beverage choices. Their uniqueness lies in the fact that through their product they have created value both for shareholders and society. Shared value is achieved when they maintain their own business principles as well as protect the environment during the process (Pfitzer et al., 2013). Technology: Before launching any product, Nestle undergoes strict quality check and RD process. They constantly renovate their product using RD expertise. They have excelled in technological aspects by keeping the highly developed manufacturing unit; maintain best RD capability in food and nutrition and international quality and safety standards (Babatunde and Adebisi 2012). 3.2 Five force analysis Porters five force model will discuss the uniqueness and productivity of Nestle. These are as follows: The threat of new entrants: Food processing is a vast sector, so there is major chance of new companies entering the market and creating their own brand image. Nestle has faced stiff competition due to new entrants in the market, but still they have retained their market share. Many new entrants enter the market every year, but Nestle has been a leader in food market for centuries. Nestle has maintained its consistency, and so there is the negligible threat of new entrants for them (Trieloff and Buys 2013). The threat of substitute goods: Availability of substitute is higher in product marketing, and it leads to heightened competition in food industry sector. To survive this threat, Nestle has to renovate its product regularly to retain their market share. Some unique innovation strategy taken by Nestle includes introducing consciousness and wellness factor in its entire product. Such initiative will help Nestle to stay ahead of other substitutes (Babatunde and Adebisi 2012). Bargaining power of suppliers: As Nestle has offered quality in all its food products, it has helped them build the strong relation with their suppliers. This is possible only because of massive buying power and continuous quality improvement. Bargaining power of consumers: This is a dominant factor to judge any companies position in the market. Despite the availability of substitute products, Nestle has offered influential choices in its products to make it successful among its users. Nestle understands the importance of satisfying customers which become evident by their health and wellness programs for the new product offering (Horn et al. 2015). Competitive rivalry: Healthy competition is beneficial for the company in the long run. Though Nestle is a leading food processing company, still they have major rivals like Kraft Foods and Groupe Danone. Every company spends a lot on marketing campaigns. This is advantageous for customers as they continuously get improved product quality and better choices (Keegan and Campus 2016). 3.3 Industry life cycle Nestls focus is not only on healthier and tastier food, but also in improving environment impacts of their product from manufacturing level to customer reach. They have used Life Cycle Assessment (LCA) to understand the environmental value of their product throughout the production chain. LCA seeks to preserve water, use natural resource efficiently, reducing air pollution and waste, conserving biodiversity and adapting to climate change. A few example of LCA in Nestls product includes the following: They have introduced ready to feed plastic bottle for infants in Germany instead of glass bottles. This has helped to reduce greenhouse gas (GHG) emission and also improved air quality. The introduction of Nescafe refill pack in Italy instead of glass jar has contributed to reducing resource consumption and GHG emission (Adams et al. 2015). 4.0Organizational Context 4.1 Leadership influence Nestle has grown from a small town operating company to world leading food brand. They have achieved this through exceptional leadership principles which expect every employee to work according to Nestls culture and values. They are committed to the concept of shared value. They demand continuous improvement in each employee's performance so that companies performance gets enhanced. They have a code of business and conduct in which there are non-negotiable standards of employee behavior in key areas. Their extraordinary leadership style has led them to success, develop as a team, bring good results and compete and connect with the external environment. All these factors have lead to the creation of shared value for both shareholders as well as society (Nestle 2013). 4.2 cultural analysis Nestle beliefs, customs, and practices have benefited society in many ways. One example is the Cocoa Plan launched by Nestle. It was introduced to facilitate African cocoa farmers and took advantage of increasing market price by increasing their productivity. It had a very positive impact on society, and it minimized problems like child labor and lack of access to health and education. For example educating farmers on farming methods not only improved cocoa productivity but also made them aware of disease and prevention methods (Mbugua 2012). 5.0 Strategy formation 5.1 Strategy process Nestls objectives are to be renowned as leading company in health, nutrition and wellness. Their slogan Good Food, Good Life' sums up their targets. This strategy formulation process takes place after analysis of current situation in the world and then identifying future objectives and missions for the company. Once the vision is defined, ones can formulate a detailed strategy. For example, Nestle objectives are clear in the above statement, so to achieve that they will plan and implement various strategies in alignment with their mission (Areal et al. 2016). 5.2 Intended strategies Nestle believes that trust is built over a long period by delivering on quality and promise. Their corporate ambition is Good Food Good Life and for this their intentions is to create alignment with their employees with their strategic priorities, so that it accelerates chances of fulfillment of objectives. They want from their people exceptional performance and the inspiration to build for the future wellness of the company. They seek to achieve their goal through short-term entrepreneurial action and leadership skill. They want to build trust by satisfying the expectation of consumers, shareholders, and community. They believe in creating shared value. For better performance in the future, they are investing a lot in future to sustain their people, technology, brand and R D. So they intend to meet today's need without compromising on future needs and create a great return for their shareholders (FitzRoy et al. 2012). 5.3 Emergent strategies Keeping in line with their objectives, their emergent strategy is to renovate their food and beverage portfolio consistently. The researcher of Nestle wants to explore nutritional therapy to maintain the health of the community. Their current strategy is to overcome all the challenges to global nutrition, health, and wellness and build an influential partnership with policymakers, stakeholders and leaders to have a positive impact on society. Through their product, they empower informed the decision regarding their food choices. They have also proposed a science based education programme "Start Healthy and Stay Healthy". Through this, they intend to educate parent about the nutritional needs required for a child during first 1000 days of life. There is Nestle Healthy Kids Programme to promote a healthy lifestyle in children through nutrition teaching and physical activity. They proposed to reduce an amount of salt, sugar, and saturated fats in their product as well as maintain consum er preference. For the better informed decision of consumers, they have improved labeling and printing guidelines daily amount in their product. Their strategic roadmap guides the organization forward towards their goals and gains competitive advantage in the process (Schlegelmilch 2016). 6.0 Strategic change 6.1 Business model There are eight elements of business models. These are as follows: Value proposition: Nestle has been creating value for its customers for many years. Due to the positive image and value creation, customers always rely on the products of Nestle. Revenue model: Nestle has their own revenue model, and they are generating enough revenue to pay back returns to investors by selling a different range of food products. Market opportunity: the Different market has a different market niche. As Nestle is dealing with daily consumed food products, they have the excellent market opportunity. Competitive environment: Nestle company has recognition worldwide, so competitors are trying to look for its weak points. Example Coca Cola is an active competitor as they had launched Aquafina against Nestle Water (Matzler et al. 2013). Competitive advantage: As Nestle has maintained its brand value since many years, they enjoy a competitive edge over other customers. They have constantly evolved and adapted to changes in the world market. Their core business principles represent fairness, honesty and concern for people. Market Strategy: As mentioned above, Nestles market strategy is focused on maintaining health wellness and nutrition through their product. They have guaranteed quality through their product and maintained safety of consumers as well as their employees. They have focused on building good relationship both with consumers as well as shareholders. They have plan for implementation of international code of marketing for breast milk substitutes. Organizational development: Through its marketing strategies, Nestle has efficiently maintained their reputation and developed the organization. Team Management Through influential leadership, Nestle has ensured that their employee works according to their values and principles and enhance their performance (Amit and Zott 2012). 6.2 Organization Structure Managing directors come in the top level of the organization structure of Nestle. Next level consists of the following: Marketing and sales manager ( National Sales Manager and goods manager work under them) Technical Manager- (plant manager and corporate manager) Supply chain manager (dealing with distribution service, operation and demand and supply planning). Finance Control Manager Corporate HR Manager Corporate quality assurance manager (Rezaeegiglo et al. 2014). 6.3 Magnitude of change Nestle operates in more than 100 countries, and it has to deal with diversity challenges in the international marketing plan. The result was that each business unit was not linked to a computer system from its headquarter. So it could not find ways to track performance at each level. This ineffective information system meant Nestle Company could dominate over its buying power and bargain with suppliers for better deals. So the operating cost was high (Harmon 2014). 6.4 Pace of change In response to the issue, Nestle management is planning to launch a standardized information system through which they could connect to 500 units worldwide. To facilitate this change quickly, they have involved top business executives and information system professionals for the project. The pace of change suffered initially due to employee resistance as they were not communicated about the need to change. Once this problem was addressed, the change was addressed quickly (Adams et al. 2015). 7.0 Strategic Innovation 7.1 Strategizing The vice president of Innovative Partnership at Nestle, Helmut Traitler has promoted open innovation in the company in the form of reorienting strategies with the view of sharing is winning'. Open innovation occurs when any company is ready for intellectual and technological openness, and innovative ideas move across the organization. In Nestle Company, innovation was brought only in packaging, and it mostly depended on its internal RD for innovative plans. But now they are strategizing on removing the past trend and expand its global partnership with the slogan sharing is winning. Their target is to achieve additional $5 billion growth each year. During economic crisis also, they also want to spend more than 2 billion dollars on RD every year (Deschamps and Nelson 2014). 7.2 Entrepreneuring Active entrepreneurial action drives Nestle's strategic innovation. Persons like Helmut Traitler have played a role in shifting their ideas to embrace open innovation. An entrepreneur in organization researched on opportunities and source of innovation and identified a level of change needed in the organization. They have the expertise to apply correct principles successful innovation (Rhaume and Gardoni 2016). 7.3 Venturing Venturing is related to what type of changes any entrepreneur want in the organization and how they go about to fulfill those ventures. At Nestle, the entrepreneurs stressed on achieving results and success as fast as possible. Traitler emphasized the need of developing exceptional internal RD facility as they share their resources with external partners during project development. The chance of failure or success depends on authenticity of organization (Martinez 2013) 7.4 Alignment The enormous size of Nestle is both an advantage and hurdle for the company to implement the innovative strategy. The company has to be aligned to its principles and values to meet its strategic objectives. Since there are about more than 2.5 lakh employees at Nestle, knowing each of them might be a problem. Companies often suffer due to miscommunication, but leaders can play a role in overcoming this issue (Bigliardi and Galati 2013). 8.0 Missioning and visioning 8.1 Purpose Nestle want to truly represent their slogan of Good Food, Good Life. They want to be renowned as a company promoting health, nutrition and wellness through their products. Their focus is on satisfying their customers by giving best of products range. Their purpose is to develop product keeping in mind customers preference and taste. They also want to promote environmental well-being by reducing carbon gas and other emissions from their product (Moura et al. 2015). 8.2 Beliefs Their belief is that they have given the quality product to their consumers for many years, and so they can retain the trust of customers if they consistently maintain their brand image. They intend to serve their customers better by offering a new range of products and improve existing products. The logo of Nestle is very apt according to its slogans. Henri Nestle chose the logo of a birds nest with a mother feeding her young baby (Gandini et al. 2014). 8.3 Values The values and beliefs of Nestle can be understood by its logo of a mother feeding a young bird. Therefore, the logo represents the core value of Nestle, which are care, nutrition, family values, promoting healthy growth, safety, and comfort. Therefore, they are committed to their values by providing quality and nutrition in their food products. Nestle has maintained its commitment toward health and wellness throughout the years and helped consumers to live longer and productive life irrespective of age, gender or socio-economic status. Three essential ingredient of their success includes their employees, their developmental strategies, and commitment to quality. Their dedicated employees are their source of assets and strength, and they give them continuous professional development (Shankar and Perumal 2014). 8.4 SMART objectives Nestles major goal was to be recognized as a world leader in nutrition, health, and wellness. They wanted to be trusted by its stakeholders and excel in their financial performance in the food processing industry. Therefore above facts suggest that Nestle is very specific about its priorities of creating shared values for both shareholders and the community. They also want to implement these objectives after compliance with culture, values, and principles of Nestle. This will help them to develop a sufficient and sustainable plan (Ng and Dunford 2013). Their goal is very specific, and it can be measured by comparing the annual revenue of Nestle with other companies every year. They feel that their objectives are achievable as they have significant resources in the form of 2,80,000 employees worldwide and they have maintained their reputation in nutrition industry till now. The times needed to achieve any strategy depend on different plans". For example "The Nescafe Plan" aim was to complete the project by 2020. It is a global initiative by Nestle for promoting responsible farming, production, and consumption of coffee. They want to meet increasing demand for coffee, but they may face challenges like the low yield of coffee, fluctuating prices, coffee farming being challenged by alternative crops and stiff competition for raw materials (Luna-Reyes et al., 2016). Their plan will help in responsible farming in four ways: Training: Nestle wants to train farmers on better farming techniques and giving proper guidelines. Since the inception of the Plan in 2010, till now they have trained about two lakh farmers. Connecting with farmers: Nestle wants to collect green coffee locally and improve it at the farm level. Connecting with farmers, they want to maintain sustainability standard of coffee. This initiative helped them produce 1,80,000 tonnes of coffee by 2013. They also want to supply coffee in compliance with Sustainable Agricultural Network Principles by 2020. Maintaining future of coffee farms: Nestle has invested in the improvement of coffee trees through RD centers in France. The intention behind this is to give the farmers the feeling that coffee growing is an attractive means of earning livelihood (Bee et al. 2015). 9.0 Business level strategy 9.1 Product Nestles business level strategy is guided by the company's principles and values. They have constantly renovated their products and maintained a balance between it supply and product lines. They never compromise on quality to achieve short-term objectives. They strive to give the best and unique food products to its consumers. Their aim is to drive their business based on human values and health. Through their scope of operations in different countries, they want to commit to health and well-being of people. They have differentiation strategy to minimize the complexity of supply chain. Nestle now has the exclusive range of about 2000 brands. All the brands are supplied according to the target market. The range of products includes coffee, water, infant foods, cereals, frozen foods, beverages, confectionery, seasonings and many other things. Some important brands like Nestle Nuggets, Nestle corn flakes, Acti-V, Aqua-mineral, Cerelac, Neslac, etc (Hrebiniak 2013). 9.2 Value chain Nestle has developed their business level strategy in a span of 140 years. Nestle first successful product was infant cereal Farine Lactee'. Since then they have built their business with the belief to attain success in the long-term. They want to follow the legal requirement in the food industry and maintain sustainable activity for society. Therefore, they want not just value for their money, but they also want to create significant value for the community. They call this intention as creating shared value. They ensure that all employees follow update version of Corporate Business Principles, and they provide training to improve consumer's adaptability to the principles. There might be comprehensive modular training. As Nestle is operating in many countries worldwide, they ensure that they market their product according to local legislation and cultural practices of selected country. The features of their value chain include: Promoting nutrition, health, and wellness through their products. Nestle give assurance of quality and product safety throughout their world by maintaining a high standard of product. They have efficiently communicated with consumers to provide them with the right to informed choices in their product. Accurate labeling and nutritional information provide users to make their own healthy choices. They have maintained good human rights and labor practices by supporting United Nations Global Compact principles. Nestles success is dependent on their influence leadership ad skillful workers. There is a good range of respect and dignity between them. They appoint competent people and provide equal opportunities for development of employees skills They promote safety and health at work by giving a minimum chance of an accident at production unit. They also commit to sustainable business practices and utilize natural resources efficiently (Bee et al. 2015). 9.3 Resources Proper utilization of the resource is vital for the success of one's business. Any organization has two types of resource-one is tangible, and other is intangible. Tangible assets are company's visible assets, and intangible resources are companies definite asset accumulated through their history. Any competitors can identify tangible resource of other, but they cannot track intangible assets of competitors in the market. For example, one cannot imitate particular organization's financial, technological, physical and organizational assets. Conventional intangible assets include target consumers, innovation in company and reputation or brand image. Nestle has an enormous financial resource regarding total revenue generated, operating income, profit and total assets. Its unique organization resource includes their governing body of stakeholders, chairperson and directors of the company, its manufacturing unit worldwide and exclusive product technology centers. It physical resources are its variety of products such as baby food, health care nutrition, confectionery, water, pharmaceuticals, etc. More than three lakh employees of Nestle are its valuable intangible resource. It has other innovative resources in the form of world class science and technological resource to build its unique range of excellent healthy product. Reputational resource means it efforts by consumers to meet customers demands and expense of research activity (Nestle 2016). 10.0 Corporate-Level Strategy: 10.1 Vertical and Horizontal Integration Depending on much analysis, the conclusion is that the growth of Nestle came in the direction of Horizontal Integration. The reason why the growth of Nestle is termed as horizontal is because of its expansion in the food industry by merging with the well knew food processing industry referred to as the Anglo-Swiss Condensed Milk. This merger was very helpful for Nestle as it helped in the expansion of their products and made many resources available to this company. The horizontal integration extended to other countries also such as Spain, U.S, and Germany. Initially, the growth expanded internally within the organization, however, later it spread to the whole of Brazil. The company merged with Maggi. This merger was an indication that the corporation shall soon grow more within the food industry (Sanchez Rodrigues et al. 2015). 10.2 Diversification The diversification of Nestle started at the beginning of the 20th century. In the year 1904, the introduction of chocolate rights gave rise to new products under the Peter and Nestle brands. Like the competitors, Nestle struggled to boost sales in the European Market. It is a rumor that Nestle agreed to pay 500 million pounds to acquire Prometheus Laboratories. This is not the first acquisition of Nestle. Nestle has acquired many companies that were regarded as a leader in health science nutrition. It was Nestl's aim to become a leader in the coffee, baby food, and powdered milk products. Hence, Nestle focuses on increasing the strategic growth of the company. Health care markets are expected to grow rapidly than other food market products. Developing nations have people that are old. Hence, such kind of consumers is prepared to spend a considerable amount of money in health and nutrition. The profit margins of health care markets are also very high as compared to food products. The reason behind this is that people have become more careful about their health than any other thing, and that is why the pharmaceutical industry has become very popular (Kang 2013). 10.3 Strategic Business Units Since the foundation of Nestle in the year 1866, it has grown as the worlds largest market food company. This is an indication that shows that the strategic market of Nestle is already very strong. Nestle is organized into seven different global strategic units and engages in the overall strategic business development. Equivalent to this structure, Nestle is organized into five major geographical zones such as America and Europe. The regional development of Nestle is proof that it has an excellent strategic business program that is responsible for the overall development of the strategic business units of Nestle. However, as a universal company, Nestle faces many challenges and problems. The challenges may vary from environmental, social and economic issues. However, Nestle has the responsibility of operating decisions in many local units. This means that Nestle has a certain degree of independence relating to price distribution and marketing (Appiah-Adu and Amoako 2016). 11.0 Conclusion The whole report summarizes the strategic management process of Nestle Company. It has given valuable insights into what factors have contributed to the success of Nestle as the global brand. It has given the idea of how companies can build its reputation globally and also sustain it despite the presence of various competitors in the market. Through the industrial analysis of Nestle, we can get an idea about factors that influence its business and how they have overcome hurdles in their business. It has analyzed how different kinds of threats faced by Nestle in its history of marketing. The report has given information about influential leadership style and strategies taken by leaders to develop employees and enhance their product quality. It has also explained the strategic level of change in the company and how the company is driven innovative changes. The report has mentioned about the role of entrepreneurs in implementing innovative strategies and how they strive to keep it align ed with company's principles and values. The report on Nestle has given clarity about their specific mission and purpose and their SMART objectives. It has described their range of products and their way of creating shared values. Lastly, corporate level strategies highlighted how Nestle has expanded its business throughout the world and maintained their brand image since 140 years. It highlighted how they used corporate level strategies to expand its business units and diversified its business by operating in different countries and offering world class products. 12.0 Recommendation The report on the strategic management of Nestle was based on different management theories. Though Nestle has excelled in the successful implementation of their strategies, other companies might find it too difficult to bring management theories in to real world practice. Nestle constantly maintained uniqueness and quality of their products to achieve competitive advantage in the food and beverage industry. So the success of any company will depend on the culture of the organization and their execution skills. If any business wants to create a niche in their society, they will have to distinguish their products from others in the market and create a value for their product by advances in technological and other aspects. Nestle is a trendsetter in the food industry and new entrants entering this industry may take lessons from Nestles strategic management activities. This will help them to excel in their business and create their own niche in market full of competitors. Reference Adams, A., Schenker, U. and Loerincik, Y., 2015. Life Cycle Management as a Way to Operationalize the Creating Shared Value Concept in the Food and Beverage Industry: A Case Study. InLife Cycle Management(pp. 341-348). Springer Netherlands. Adams, A., Schenker, U. and Loerincik, Y., 2015. Life Cycle Management as a Way to Operationalize the Creating Shared Value Concept in the Food and Beverage Industry: A Case Study. InLife Cycle Management(pp. 341-348). Springer Netherlands. Amit, R. and Zott, C., 2012. 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