Entrepreneurship in the Global Environment The Global Context

Question: Describe about the Entrepreneurship in the Global Environment for The Global Context. Answer: Introduction Entrepreneurship in the global context can only be establishes after settling down feet in the domestic territory. In the present scenario, the aspiration to become global entrepreneur is becoming a common trend among the societies of every horizon as procurement of resources across continents has become trouble-free. Instead of acquiring workforce power, raw materials and other technical resources from the nearby suppliers, most of the entrepreneurs these days are hunting quality materials and prime manufacturing locations from abroad (Acs, Szerb and Autio 2016). Additionally, the desire to sell products in foreign market is also growing due to the increasing number of foreign direct investments among countries. The purpose of this considered discourse is to make a brief discussion about the decision to establish a business in the country of Finland. Therefore, the report is going to understand whether the intention to have success over Finland will prove fruitful or not by having a brief PESTLE analysis along with evaluating the market for sales. The product that the entrepreneur team is going to launch is the installation service for acquiring charging facility for the mobile phones from bicycles. PESTLE Analysis of Finland Social The social construction of Finland is apt for an entrepreneur as the society is enriched with aspects like occupational healthcare, self-employment, security for unemployment and sickness allowance for the entrepreneurs. However, there is for the foreign entrepreneurs there is lack of facility of statutory insurance policy for the occurrence of accidents (Oksanen et al. 2013). Most importantly, the territory has a potential market with heavy volume of consumers as the government has succeeded in ensuring a business environment with zero corruption. Finland has obtained the fifth position in the year 2008 in the list of corruption perception of Transparency International. Additionally, there are strong conventions and regulations to maintain a bribery free society (Berkman, Kawachi and Glymour 2014). Moreover, for protecting property rights and any kind of contractual agreements, the government has taken help of several international agreements and maintains a high quality judiciary s ervice. On the other hand, Finnish people prefer to distinguish their workplace from their life. Nevertheless, the main constraint in the social front of Finland is the barrier of language. Instead of having high percentage of educated inhabitants, almost 90% of the people of Finland have chosen the Finnish language to be the first language (Fai, Mark and Prasad 2013). Therefore, it would be hard for foreign entrepreneurs to promote their products in this country and may fail to convey the message regarding the products to the citizens. Hence, considering all these social aspects of Finland, it is understandable that the approach of the installation service will find good response as the consumer desire to buy or try new products and service is high in Finland. On the contrary, the entrepreneurship idea may fail as per language barrier. It would be convenient if the business will be launched and conducted in both international and the domestic languages. Another thing that should be considered is the Finnish market is dominated with stores for clothing and fishing elements and fewer facilities for technical service. Therefore, in terms of this fact, the business venture may find success. Environmental The environmental factors of Finland mainly include the countrys complex climatic condition. Most of the time in the year the country has cold climate and climate change potentially depends up the North Atlantic and Baltic Sea. However , instead of being potentially subarctic, the climate of the country is mild because of the current of North Atlantic. The country is currently facing environmental issues due to having sudden increase in the air pollution (Setl et al. 2013). The main cause for this increasing rate of pollution is the rising number of manufacturing plants and powerhouses. Finland has been suffering from rapid acid rains, which are supposedly to be the terrible consequence of the pollution created by the power plants and most of the production industries (Turja et al. 2013). Therefore, the government has become strongly concerned to restrict the extreme operations of the power plants and technological production house. Unfortunately, in recent time the increasing use of agricultural chemicals is affecting most of the water bodies of Finland. Alongside, the huge amount of industrial wastage has been accused to threaten the wildlife resources of the country. Therefore, it is understandable that the country is suffering with heavy environmental pollution and specifically with enormous air pollution. The service of installation that requires appropriate usage of bicycle to charge mobiles, may find success as the government is taking initiatives to decrease the usage of automobiles that are causing air pollution. The business approach may seem convenient for the Finland government and for the citizen as it would be harmless for the environment along with solving the problem of charging cell phones anywhere. Potential to do Business Sales in Denmark Denmark is considered to be blessed for having enriched countries like Germany and Norway. The business culture of the country is internationally focussed along with the giant portion of the population is hard working. Most importantly, there are opportunities for foreign entrepreneurs to succeed in this country as there is abundance of resources. Therefore, it is understandable that demand for technological devices is high in this domain (Fai, Mark and Prasad 2013). Hence, it can be expected that near about 50% of the target market will take interest in the service. In Sweden Probably business and selling opportunity for this installation service is mostly high in Sweden as the government has a particular national committee for trade to give administrative advices to both domestic and foreign trade policies (Cunningham and Frschl 2013). Alongside the trading system is multilateral and enjoys trade liberalisation. Therefore, expectation to have prosperous response for the installation service should be high. In Holland Similarly, like Sweden, Holland enjoys trade liberalisation and the government prefers to keep a competitive economy. Most importantly, trade agreements are easy to make in this country and the rate of tariff is affordable for foreign entrepreneurs. The country is opening its business sector that follows the open economy for electronic, technical, food and chemical goods producing sectors (Andersson 2015). Thus, it can be expected that it will not be hard to promote and sell the installation service upon the target market. Price Premium pricing strategy will not be suitable at the initial stage as the product type will be relatively new for the audience. Therefore, Economy pricing will be apt to implement in this Nordic zone. In economy pricing, a company generally minimize marketing and production costs (Li, Xu and Li 2013). However, economy pricing does not work effectively when the market is dominated with giant organizations. As the service is innovative and there is less high profile rival companies, economy pricing will be convenient. References Acs, Z.J., Szerb, L. and Autio, E., 2016. The global entrepreneurship and development index. InGlobal Entrepreneurship and Development Index 2015(pp. 11-31). 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